mhm Magazine
Launch
Built a zero-to-one media platform from concept to publication — creating a magazine, website, and social ecosystem that amplified stories, attracted advertisers, and established a new voice in the industry.
Year
2019
Company
milehimodern
The Opportunity
The industry was full of transactional marketing and self-promotion, but lacked a dedicated platform for authentic storytelling, thought leadership, and community building.
The opportunity wasn't just to publish a magazine— it was to create a content engine that could bring together brands, advertisers, contributors, and readers around a shared point of view.
My Role
Strategist, publisher, creative director, and project lead responsible for concept development, editorial direction, advertising sales, budget management, and production from launch through publication.
The Idea
I envisioned mhm raw as more than a magazine. It was a storytelling platform designed to extend beyond print through digital content, social media, photography, and video.
By combining compelling editorial content with strategic partnerships and advertiser support, we could create a publication that was both creatively ambitious and financially sustainable.
Why It Matters
mhm raw proved that great storytelling requires both creativity and infrastructure. Building a magazine from scratch meant balancing vision with execution and bringing together content, partnerships, budgets, and people around a shared goal.
This project reinforced a lesson that has followed me throughout my career: the best ideas succeed when strong storytelling is supported by strong systems.
What I Led
Magazine concept development and launch strategy
Editorial planning and content direction
Advertising sales and partnership development
Budget planning and financial management
Recruitment and management of writers, photographers, videographers, and creative contributors
Website content strategy and publication
Social media content planning and promotion
End-to-end project management from concept through distribution
The Result
Successfully launched a new publication from the ground up
Secured advertising partnerships that funded production
Built and managed a multidisciplinary creative team
Extended magazine content across web and social channels
Established a scalable content model for future issues
