SurveyMonkey
Endpage
Turned a forgotten product moment into a brand-led growth lever — driving a 47% lift in signups and creating faster, more engaged users.
Oase Co. Branding
Built a brand from scratch for a women-led real estate collective that believed homes should be featured like stories, not listings.
Dove x BGCA Partnership
A purpose-driven partnership around International Day of the Girl where Boys and Girls Clubs of America and Dove/Unilever helped support the next generation of girls.
mhm magazine Launch
Led a first-of-its-kind magazine and content platform from the ground up that combined storytelling, advertiser partnerships, and digital content.
Paid Creative Playbook
When SurveyMonkey brought paid creative in-house, I built the systems, workflows, and playbooks needed to help teams move faster and scale production efficiently.
It Takes Guts Campaign
Created a patient-centered awareness campaign for Crohn's & Colitis Awareness Week that turned personal stories into community engagement, fundraising, and measurable impact.
