SurveyMonkey Endpage Experiments
This cross-functional project reimagined a transactional endpage into a nurturing opportunity that aligned brand and product and delivered measurable impact across the globe.
Years
2024-2025
Company
SurveyMonkey
The Opportunity
Millions of people complete surveys every day and landed on an endpage that treated the moment like a formality with a [Sign up here] CTA.
Brand saw an opportunity. What if the highest-intent moment in the product felt helpful and on-brand — not transactional? (Spoiler alert: we got more sign ups and more engaged users.)
My Role
Creative Strategist on the Brand team, leading endpage experimentation from strategy through launch.
The Idea
I reframed the endpage as a brand moment, not just a sign up prompt. By testing brand-led messaging and UX together, we grew users and increased how quickly they actually used the product.
Why It Matters
This work proved that when a brand shows up at the right moment, growth follows. It also showed how relationship building and trust aligns teams no matter the department or function. Turns out, Product, Engineering, and Brand is a dream team.
What I Led
Brand-forward messaging experiments
UX tests designed to reduce friction and build confidence
A scalable experimentation framework adopted globally
The Results
+47% increase in signup rates vs. control
+41% higher conversion rate
~60,000 additional new users per month in the U.S.
Branded users deployed surveys nearly 2× faster
