SurveyMonkey had recently brought paid creative in-house, but the processes needed to support it hadn't caught up. Requests came from multiple teams, timelines varied, and creative production was often slower than the business needed.

The opportunity wasn't just to create a playbook — it was to build a system that helped teams scale.

My Role

Creative Strategist on the Brand team, responsible for developing the framework, workflows, and processes that supported paid creative production across the organization.

The Idea

Great creative needs more than great ideas. It needs a clear path from request to launch.

I partnered with stakeholders across brand, growth, and creative teams to create a repeatable framework that reduced friction, aligned expectations, and made it easier to produce high-quality work at scale.

Why It Matters

Strong brands aren't built on creative alone—they're built on the systems that help creative thrive.

This work proved that the right process doesn't slow teams down. It creates the clarity and momentum needed to do better work, faster.