Hi, I’m Dana.
If it’s net-new, cross-functional, or stuck — that’s where I do my best work.
My Approach
My favorite phrase is, “we’ve never done this before.”
My career has been a series of first-of-its-kind roles primarily at startups, and most recently with established SaaS brands. These are roles with no blueprint, no playbook, and no precedent, and they’re where I do my best work.
From Shared Doc to Shipped
Good ideas need structure to ship. Every campaign and concept is held together with one hell of a brief, an agile plan to execute, and a collaborative driver from kickoff through retrospective. I help turn ideas from meeting-room conversations into work that reaches real people.
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Brand Building
Voice, positioning, and creative direction that resonates with people in a world of AI slop.
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Programs and Partnerships
Turning partnerships into programs that drive reach, trust, and sustained growth — together.
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Integrated Campaigns
Cross-channel launches and evergreen strategies that align teams to meet the moment.
Past Projects
SurveyMonkey
Endpage Experiments
Turned a forgotten product moment into a brand-led growth lever — driving a 47% lift in signups and creating faster, more engaged users.
mhm Magazine
Launch
Launched a first-of-its-kind media platform that combined editorial storytelling, advertiser partnerships, and digital content into a sustainable brand ecosystem.
Oase Co.
Branding
Built a women-owned photography brand from the ground up with positioning, voice, and copy rooted in editorial storytelling and design-led living.
SurveyMonkey
Paid Creative Process
Helped build and document the framework that turned paid creative from a bottleneck into a scalable in-house powerhouse that helped teams create faster and ship consistently.
Dove x BGCA
Partnership
A purpose-driven partnership between Boys & Girls Clubs of America and Dove where brand values and nonprofit impact benefited the next generation of girls.
It Takes Guts
Campaign
Created an integrated awareness campaign with Crohn’s & Colitis Foundation that transformed patient stories into action that drove revenue, generated nearly 6,000 leads, and made IBD more visible nationwide.
What Colleagues are Saying
"Dana is a talented creative strategist who blends data-driven insights with innovative ideas to drive meaningful brand outcomes. A trusted collaborator across teams, she brings clarity and confidence to complex work and builds scalable processes that help teams deliver with consistency, creativity, and impact."
Crystal Detamore-Rodman, Strategy Lead at SurveyMonkey
"Dana is one of the best project managers I've worked with — thorough, thoughtful, and deeply invested in the success of both the work and the people doing it. She provides the support needed to get projects across the finish line."
Amanda Shafer, Writer & Marketing Manager
"Dana is incredibly tuned into the voice, message, and overall vision of a brand. She consistently uncovers stories, ideas, and opportunities that connect to the mission. Her writing is engaging, creative, approachable, and always delivered with excellence."
Kate Bailey, EMBA, Exec Advisor & Chief of Staff